2022 culminated in a live showcase event at Llanerch Vineyard Hotel at Hensol near Cardiff, where Welsh vineyards were able to present their wines to assembled government ministers, members of the media and the general public. This followed a week of activities including vineyard tours and tastings; cheese and wine events; food pairings; new wine releases; and videos about winemaking and expert tasting.
Awareness of Welsh Wine Week was noticeably greater than in previous years, with a good deal of comment and content from retailers and restaurants as well as influencers. Point-of-sale material was welcomed by retailers, with specially commissioned bottle-toppers and window stickers being especially popular. The Welsh Wine stand at the London Wine Fair (which coincided with Welsh Wine Week and was therefore suitably adorned with this material) reported positive engagement, generating good quality leads.
The dedicated website gave full details of all these events, plus competitions and news of reviews and awards, while all social media channels were regularly hit with the #welshwineweek tag including Instagram Reels of TV’s Andy Clarke, Chair of the Welsh Vineyards’ Association, tasting and talking about the wines.
A massive thanks from all Welsh vineyards to Levercliff, the Welsh Drinks Cluster manager, for their professional organisation and sheer hard work in making the week a big success.
This story was taken from the latest issue of Vineyard. For more up-to-date and in-depth reports for winemakers and growers in Great Britain, read our latest issue here and subscribe here.
