Roebuck Estates takes centre stage at Glide Battersea.
Glide at Battersea Power Station, London’s riverside winter attraction, announced Roebuck Estates as its official sparkling wine partner for 2024. This partnership highlights the growing prominence of English sparkling wine, with Roebuck Estates joining an event that featured ice skating, festive fairground rides, and riverside dining against the backdrop of the Grade II* listed building.
Roebuck Estates, established in 2013, has built a reputation for producing high-quality vintage sparkling wines using estate-grown Chardonnay, Pinot Noir, and Pinot Meunier grapes. Earlier last year, the Sussex-based producer was the official sparkling wine partner for the Hampton Court Palace Garden Festival, where its wines outsold Champagne and Prosecco combined from the previous year.
At Glide, visitors could purchase a “Skate & Sparkling Wine” ticket, which included a glass of Roebuck Estates Classic Cuvée. This wine, crafted to showcase the characteristics of its growing season, is already served at premium establishments such as The Savoy and The Fat Duck.
Roebuck’s vineyards, located across Sussex and Kent, cover approximately 150 acres and are managed with sustainability in mind. The team has eliminated herbicides, reduced pesticide usage by 40% over two years, and integrated an ecologist into vineyard operations. Their sustainable approach is complemented by innovative viticultural practices, including the use of data to manage 82 individual vineyard parcels.
Roebuck Estates’ CEO, Michael Kennedy, commented: “In a world where Champagne Houses and well-known spirits brands usually headline partnerships like this, we are thrilled that Roebuck – a homegrown English sparkling wine producer – was able to step into the festive limelight.”
The Glide event at Battersea Power Station ran for over eight weeks and included additional attractions such as vintage fairground rides, churros stalls, and photo packages. This partnership with Roebuck Estates underscores the increasing recognition of English sparkling wine as a premium product in the global market.
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